According to the policy approved by the Internet Corporation for Assigned Names and Numbers (ICANN), the contact info a domain is registered with must be correct and accurate all the time. Moreover, this info is publicly available on WHOIS lookup sites and while this may be OK for organizations, it may not be very convenient for individuals, since anyone can view their names and their personal home and email addresses, all the more so in an age when identity fraud isn’t that unusual. This is the reason why domain registrars have introduced a service that hides the details of their clients without modifying them. The service is called Whois Privacy Protection. If it’s activated, people will view the details of the registrar company, not those of the domain owner, if they perform a WHOIS search. The Whois Privacy Protection service is supported by all generic domain name extensions, but it is still impossible to conceal your personal info with some country-code extensions.